All I’ve ever wanted is to dress well.

For years, I worked hard to keep up with the latest trends, the only feasible way being fast fashion. Yet all of the cheap, mass produced clothes my closet could hold had never given me the style and confidence I was looking for. Why?

Fast Fashion is defined as the rapid production, marketing and selling of cheap, trendy clothing. It has changed the way we buy, the way we look, and the way we treat our clothes. Ever changing trends coupled with low quality items, put pressure on us to buy more and often, perpetuating the idea that our wardrobes are disposable. Clothes that pill and seams that unravel after a few washes don’t give us much choice. If we’re constantly changing our minds and throwing out our clothes, how can we ever find our “own style”?

After reading Elizabeth Cline’s book Overdressed: The Shockingly High Cost of Cheap Fashion, my eyes were opened to the damages my careless consumerism had created. Deforestation, micro-plastics polluting the ocean and thousands of garment workers dying in factory disasters are just to name a few. I began to realize what “dressing well” really meant. My dream wardrobe wasn’t going to be found in the convenience of the Fast Fashion business.

I knew I had to stop buying so frequently in order to purchase higher quality items. That part was surprisingly easy. Consignment shopping is one of the best solutions, yet not always what I was looking for. When it came time to buy something new, the hard part was finding clothes that met my new standards. Greenwashing is real and confusing. Labels don’t lie, but they don’t tell the whole story either. That 100 % organic cotton sweater may have been made in a factory that employs underage children or subjects its employees to dangerous working conditions.

I spent hours researching clothing brands and their production practices. I obsessed over tags on the inside of clothing. I made mistakes out of frustration and the lack of transparency prevalent in the clothing industry. I knew there had to be a better way. Finally, out of my own need, I decided to open The Noble Edit (formerly Noble). A boutique of women’s fashion that met my standards of quality, ethicality and sustainability.

The Noble Edit is my dream of creating a better way to shop. Here, I have done the research for you. I strive to find beautiful clothes and accessories from labels who value earth and its people as much as you and I. I carefully select each piece so that you can feel good about what you wear.

Because all I want for you is to dress well.

Jen